Bunnies By The Bay:

Spreading comfort & kindness to all

Bunnies By The Bay



Children’s gifts & apparel 

A Little History...

Bunnies By The Bay exists to spread comfort and kindness through their high quality baby gifts. They make adorable stuffed animals, board books, lovies, and apparel for babies to young children.

We started working with Bunnies in July 2019. At that point, the brand was struggling financially. They needed assistance with their website and lacked a clear digital marketing strategy. The business was on shaky ground and they wanted help putting together a plan to stabilize it.

Goals & Strategy

After an audit of their website and email marketing system, we moved forward to create a brand new site with improved user experience, paid ads, keyword-rich content marketing, and a more strategic email marketing plan.

How We Help

Ethical Gains Client Portfolio - Bunnies By The Bay

Ecommerce, maximized

With the brand new site, paid ads, and SEO implementation, Bunnies saw their conversion rates increase and their revenue grow substantially.

Bringing in organic traffic

A solid content marketing plan set BBTB up as experts in their field, providing huge value to their customers while bringing in high amounts of quality organic traffic. Over the course of the last 2 years that we’ve been working together, their keyword rankings and organic traffic have seen sky-high results.

Increase in keywords & organic traffic for Bunnies By The Bay
Since early 2018, keyword rankings and organic traffic has grown steadily for Bunnies By The Bay


126% increase in year over year revenue

90% increase in organic traffic year over year

69% increase in organic keywords

Overall, Bunnies By The Bay has seen impressive growth in our time together. They went from struggling to dominating. They saw a major increase in traffic and conversion rates, and their revenue more than doubled the first year, and then again the next. They’re ranking for high-volume keywords and have surpassed some of their earlier competitors.

Growth of sessions for Bunnies By The Bay 2018-2021
Sessions growth from 2018 - May 2021
"Ethical Gains took this company from floundering to flourishing."
Boss Lady

Want to see these kinds of ethical gains for yourself?

Schedule a free consultation with us to find out how we can help your business thrive.