Ethical marketing is the practice of promoting businesses, products, and services that provide value to the end user, that do not harm, and that are kind to the environment. We do this by ensuring that we adhere to the highest ethical standards possible; to avoid manipulative or deceptive marketing tactics, by being careful about which clients we work with, and by taking all stakeholders into account when performing this work.
While the values that we live and work by are complex and nuanced, we have chosen these core values to represent our company and our methods:
We promise to adhere to the American Marketing Association’s Code of Conduct regarding ethics in marketing. These standards are covered in brief below, but you can read more about this code of conduct at the AMA website.
Our goal is not just to meet the ethical standards of our industry, but to exceed them. In order to do work that we can take pride in, we must demonstrate excellence in our ethical standards. We refuse to be held to the most basic standard in ethics. To that end, we will:
Without our stakeholders, there would be no Ethical Gains. The most important part of our ethics commitment is our commitment to the individual stakeholder groups that support us. To this end, we make the following commitments to these groups:
We have an obligation to the people and communities that help us do what we do, and we want to ensure that we not only meet that obligation, but exceed it. This allows us to truly give back to the people that make Ethical Gains possible. If you have questions or comments about this commitment or about ethical marketing in general, contact us here and we’ll get back to you as quickly as we can.
Thank you to all of our stakeholders for making this possible. We love the work we do and are honored to have the opportunity to serve you.