Content marketing services are essential. In today’s marketplace, companies need to establish a good deal of trust and authority with their audience before they can expect to see good conversion rates. High-quality, high-value content takes time to build, but without it, customers will have no real commitment or loyalty to your brand. Plus, most consumers prefer to get to know a brand through articles as opposed to advertisements (pretty understandable, we think).
But the great thing about content creation is that it really works. Consider these quick facts:
By consistently putting out content, you’re engaging in a conversation with your users. They get to know and trust you through your social media commentary, emails, and blog posts.
The free information you provide to your audience helps them to solve problems, gain insight, and answer questions. Once you’ve established yourself as a brand that provides value, you’ll be top of mind when they’re ready to purchase a product or service.
The more SEO-optimized content you put out there, the higher you’ll score with your overall findability.
Website conversion rates with content marketing are 6x higher than other digital marketing efforts. (ABG Essentials) Why? Because you’re giving the consumer exactly what they need to make an informed decision on their purchase.