Content marketing that provides value, engages readers, and speaks directly to your audience

Why is content marketing important?

Content marketing services are essential. In today’s marketplace, companies need to establish a good deal of trust and authority with their audience before they can expect to see good conversion rates. High-quality, high-value content takes time to build, but without it, customers will have no real commitment or loyalty to your brand. Plus, most consumers prefer to get to know a brand through articles as opposed to advertisements (pretty understandable, we think).

But the great thing about content creation is that it really works. Consider these quick facts:

  • 72% of marketers said that having a good content strategy was a major key to their success
  • 78% of consumers believe that companies who create custom content are interested in building strong relationships
  • 61% of consumers’ buying decision is influenced by content marketing
  • Content marketing gets 3x more leads than paid search advertising.
  • Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot)

Types of content creation services we offer:

Articles

We’re masters of research – we find compelling, accurate data and source experts to help make your information shine. We know how to bust out irresistible headlines, write to your specific audience, and keep readers coming back for more.

Graphics

Our brains process visuals 60,000 times faster than text – no wonder online users engage more with information when it’s presented with clear visuals. We love making infographics and illustrations to complement your blog posts and critical brand information.

Social Media

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. It's a no-brainer that having a strong social media presence will expose your brand to more customers. We'll help you develop a strong content strategy to keep users engaged.

Video & Photography

As consumers’ #1 favorite way to consume information on social media, video is king these days. And it’s great for your website, as well – the average user will spend 88% more time on your site if it has video. We’ll help you create viral video content for your web presence.
quality content marketing engages your audience
When you offer quality content, consumers can't help but engage with it. Photo by Priscilla Du Preez on Unsplash

Benefits of content marketing:

Establishes trust and authority for your brand

By consistently putting out content, you’re engaging in a conversation with your users. They get to know and trust you through your social media commentary, emails, and blog posts.

Provides your audience value

The free information you provide to your audience helps them to solve problems, gain insight, and answer questions. Once you’ve established yourself as a brand that provides value, you’ll be top of mind when they’re ready to purchase a product or service.

Boosts your SEO and Google ranking

The more SEO-optimized content you put out there, the higher you’ll score with your overall findability.

Higher conversion rates

Website conversion rates with content marketing are 6x higher than other digital marketing efforts. (ABG Essentials) Why? Because you’re giving the consumer exactly what they need to make an informed decision on their purchase.

content marketing is important
Content creation builds upon itself, establishing trusth & authority for your brand while it boosts your SEO. Photo by Zdenek Machacek on Unsplash

Want help with your content marketing? Reach out!