Sea Witch Botanicals:

Protecting the world’s waterways through clean beauty & home products

Sea Witch Botanicals line of incense
Sea Witch Botanicals logo



Home & Body, Ecommerce

A Little History...

Sea Witch Botanicals is a home & body company with a mission to protect the world’s waterways. Their eco-friendly and cruelty-free products support the health of both humans and the environment. 

Sea Witch is a special client to us because the company was co-founded by our very own founder, Jhustin, and his wife Alesia. While she focused on developing products, he managed the marketing side of things. About two years ago, Jhustin branched off to found Ethical Gains, and we took on SWB as a serious client.

Goals & Strategy

As Ethical Gains has been involved since the beginning, we’ve provided all of the marketing services for SWB. We built a website that reflected the brand’s witchy, earthy personality, making sure to make their environmental & social causes clear throughout the site to help like-minded consumers connect with the brand. We crafted product labels, complete with zero waste packaging to stay in line with their company values.

In order to get more eyes on the site, SEO work was done all over – from on-page to technical to a full-on content marketing plan. We also set up paid ads and email & SMS marketing, as well as social media strategy. We maintain an ongoing partnership with the Sea Witches to help them develop and grow the brand.

How We Help

Sea Witch Botanicals website on 3 screen sizes

An enjoyable shopping experience

An online shopping experience with responsive design, easy-to-use navigation, and the brand infused into every page. Thoughtful touches have increased the average order volume and ecommerce conversion rate.

Increased quality traffic & engagement

Sea Witch Botanicals is an environmentally- and socially-conscious company who regularly donates to the causes they care about. With an increase in content marketing, they’re able to spread their message, engage more with their audience of conscious consumers, and increase traffic to the site.

Sea Witch Botanicals facial collection
Example pages from Sea Witch Botanicals website


340% growth in revenue year over year

458% growth in sessions YOY

In 1,000+ stores worldwide

Sea Witch Botanicals has seen massive growth over the last couple of years that we’ve been working with them. They’re now in stores worldwide and have developed a following of raving fans. Their revenue has consistently increased each year, and they’ve had to ramp up production substantially to meet increasing demand from both online and retail sales.

"The team at Ethical Gains is not only easy to work with, they are eager to help grow your ethical brand. We have seen our online business grow over 100% this year due to their efforts. I will never go with another agency, I can’t image where we would be without Ethical Gains. I can’t recommend them enough, they have a hard working and diverse team that will make your website easy to search, shop, and share! Thank you Ethical Gains!"
Alesia, founder of Sea Witch Botanicals
Founder & Master Crafter

Want to see these kinds of ethical gains for yourself?

Schedule a free consultation with us to find out how we can help your business thrive.