Protecting the world’s waterways through clean beauty & home products
Home & Body, Ecommerce
Sea Witch Botanicals is a home & body company with a mission to protect the world’s waterways. Their eco-friendly and cruelty-free products support the health of both humans and the environment.
Sea Witch is a special client to us because the company was co-founded by our very own founder, Jhustin, and his wife Alesia. While she focused on developing products, he managed the marketing side of things. About two years ago, Jhustin branched off to found Ethical Gains, and we took on SWB as a serious client.
As Ethical Gains has been involved since the beginning, we’ve provided all of the marketing services for SWB. We built a website that reflected the brand’s witchy, earthy personality, making sure to make their environmental & social causes clear throughout the site to help like-minded consumers connect with the brand. We crafted product labels, complete with zero waste packaging to stay in line with their company values.
In order to get more eyes on the site, SEO work was done all over – from on-page to technical to a full-on content marketing plan. We also set up paid ads and email & SMS marketing, as well as social media strategy. We maintain an ongoing partnership with the Sea Witches to help them develop and grow the brand.
An online shopping experience with responsive design, easy-to-use navigation, and the brand infused into every page. Thoughtful touches have increased the average order volume and ecommerce conversion rate.
Sea Witch Botanicals is an environmentally- and socially-conscious company who regularly donates to the causes they care about. With an increase in content marketing, they’re able to spread their message, engage more with their audience of conscious consumers, and increase traffic to the site.
340% growth in revenue year over year
458% growth in sessions YOY
In 1,000+ stores worldwide
Sea Witch Botanicals has seen massive growth over the last couple of years that we’ve been working with them. They’re now in stores worldwide and have developed a following of raving fans. Their revenue has consistently increased each year, and they’ve had to ramp up production substantially to meet increasing demand from both online and retail sales.